Top Mayfair based investment advisors trust Amplify Creative Marketing to rejuvenate their website

Amplify Creative are happy to announce that we have recently put the website of Codex Capital Partners live, and as ever we are very proud of some of our work on this project.

Codex Capital provides flexible and value-added private capital to the companies that need it, in an aligned and efficient manner. Funding that is not only versatile but that delivers experience and relevant contacts. Providing a tailored approach for it’s partners and investee companies, the codex team brings together a highly complementary mix of direct investment experience and corporate finance knowledge.

Codex recognised that stock photography is often the “Quick and Cheap” option and opted to give us artistic freedom to find suitable photographs from around their location. Two of our crack photographers were dispatched to Mayfair and we took around 150 photographs before narrowing down to a dozen great shots.

Initially we were asked if we could shoot all the photography in black and white as the client wanted a stylish and lean looking website. We tried this approach, but on reflection with the client, we all felt the site looked a little too gloomy with pure black and white shots. We moved to colour, with black and white photography used to accent some of the webpages. The layout was deliberately minimalist, employing a permanent “hamburger” menu in lieu of the traditional menu strip at the top, and page decoration was kept to a minimum.

We think the results speak for themselves, and we are happy that we have delighted another new client!