Online marketing is fantastic, but sometimes you can’t beat a good old fashioned printed leaflet or brochure to get your message across
If you need a Brochure, Leaflet, Flyer, Poster or even some tickets printed then we can help you get a quality product at a very competitive price – from conceptual design all the way to the finished product. To help you get better value from any printed work you might commission we have included some simple explanations of standard terminology and a few basic tips to get you going below.
A few bits we have designed over the years…
Litho? Digital? What are you talking about! How much will it cost me?
Effectively there are 2 types of commercial print solution – Lithographic Offset and Digital printing. Lithographic Offset (Litho) is a somewhat antiquated technology, relying on metal plates to be cut for each image that gets printed, but tends to offer the best results and can offer the cheapest prices for large runs. There is normally a setup charge involved in Litho print (the cost for the factory to produce the metal plates) which normally means the minimum price is at least £200. Digital print essentially means anything printed using a modern printer, normally laser, but could also include Dye Sublimation or Inkjet printing, and is often better suited for smaller print runs. This requires no setup as the files are printed direct and as such this is much more cost effective for smaller runs of items then litho.
Paper Stock – whats the deal?
Most people are familiar with the basic weight of paper having at some point purchased printer paper. In Europe and North America it is measured in Grams per Square Meter (Gsm) and printer paper normally comes in at 80 Gsm (Cheap draft paper) to 120 Gsm. With brochures and flyers one also has to take finishing into account – if you are applying a laminate to the cover you will add extra thickness. Business cards should be on 300 Gsm as a minimum, 400 Gsm is preferable, anything less then 300 Gsm will feel very flimsy.
How much should I pay for design then?
Designers charge a variety of costs, and it is no different for us, although generally you should expect to pay between £40 – £75 an hour for print design. A good brochure can take weeks of design and typesetting. It’s not as simple as writing a document in a word processing application – print ready brochures are far more complex and require a wider set of skills.
Tips for Brochures, Flyers and Business Cards
- Remember the golden rule of layout – try and lay everything out cleanly and simply employing the golden ratio of 1.618…ok that seems overly mathematical – always try for a 1/3rds 2/3rds split (or vice versa) and you wont be far off.
- Business cards should be readable – don’t go for a design that obscures your name and details – thats the main point of your business card!
- Keep it simple – look at your favourite publications for inspiration – good layouts normally include a Headline, a Strapline, some body text and a Call to action.
- Vector 010 for Bogey – Well, just vector really, but I got carried away with a Top Gun moment. Use Vector artwork and Scaleable fonts wherever you can – this will ensure that your print wont look all fuzzy close up. Learn what Dpi means. You probably won’t regret it…
- If it bleeds we can kill it – ok from Top Gun to Predator in one article. Bleed is the technical term for the area of the paper at the edge of a document. In order for your printer to print all the way to the edge, you need to provide them with extra printed paper so that when the cutter cuts it it is right on the edge. 3mm Bleed is normal for most small documents
I could go on, but the inclusion of 1980’s film references above probably indicates I have gone on too far…So I will wrap up by making my normal sales pitch. You don’t have to learn all these things and more to get great printed items. Just drop us a line and we will help you achieve print nirvana.